Things to Consider When Choosing a Delivery Partner

Customers are seeking convenience, which is the primary reason why food deliver companies have recently become quite popular, helping restaurants diversify business and increase revenue. If you see food delivery as good for business, you may have wondered how to get into it without being duped or losing money. You may also have wondered which food delivery company will fit into your values, business and brand.

The following are 5 of the top factors to consider before choosing a delivery partner;

  1. Do they Deliver an Experience that Matches your Brand?

You may not have direct interaction with the customer receiving the delivery, but you still want to leave them with an experience of satisfaction. For this reason, it is important to take the time to research the deliver companies you are considering. Establish customer satisfaction rates and determine if they made deliveries on time. Other aspects you should pay attention to include how they train their delivery staff and how they hand disputes when they arise.

  1. Determine if Delivering Meals Will Be Profitable or Not

It may seem obvious, but you should take the time to determine delivering meals to your customer will eat into your profits. To sufficiently make this determination, you will need to consider the commission percentage that the delivery companies you have charge. Keep in mind that the charges may vary depending on whether your restaurant is located in a densely or sparsely populated.

  1. Is Your Restaurant Ready to Handle Deliveries?

Most customers value speed of delivery over any other factor with many not willing to wait for more than 60 minutes. It is therefore a good idea to take the time to optimize your packaging and processes to ensure that you can meet this speed requirement. The biggest question to ask yourself is can food be ready to be collected by your delivery partners in a way that will not adversely affect your processes.

  1. Make Sure Data is Tracked Correctly

The delivery partner you choose will keep track of data in regards to how many times they deliver from your restaurant to customers. Ensuring that you choose a company that keeps accurate data of these deliveries is the only way you can determine of the delivery business has any return on investment. This data may even help you further enhance customer experiences.

  1. Don’t Commit Long-Term

A good idea would be to have contracts with many delivery partners. You would do this in order to spread the risk so that you are covered in case one fails to make the deliveries for any reason. You should also not be afraid to drop a delivery service when they fail to meet your expectations or those of your core customer base.

It is important to consider all these options to ensure that you are choosing the best to deliver your meals. Delivery may broaden your customer base and increase profits but only if it is done right.

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How to Work with Social Media Influencers on a Restaurant Launch

Social Media influencers can provide the perfect strategy to getting noticed. They are engaging marketers who have a commanding influence over their followers. This makes them one of the most ideal marketing avenues when launching a restaurant. But how do you use social media influencers to get your restaurant noticed in a competitive market? The following tips should help;

  1. Choose Authenticity

When choosing a social media influencer to help launch your restaurant, it is important to find influencers who are honest, real and above all passionate. Choose a person who is aware of what you represent and reflects your values. This will make it easier to work with the person. It is also important that the influencer you choose have genuine excitement about your brand and not just in it for the potential paycheck.

  1. Work with a Group of Influencers

There are different types of influencers. There are those who command a huge following and therefore charge higher prices and there are those who have smaller but engaged and dedicated communities. If your budget permits, you want to use both since the former will bring reach and awareness and the latter will bring passion. If your budget is big enough, consider a celebrity as part of your influencer group.

  1. Think Longer Term

Launches are often a short-term affair but for sustainability and to keep the conversation going you want to establish a long-term partnership with the influence you choose. It may even be a good idea to develop a program that will run for weeks or months after the launch. Influencers prefer these long-term associations since they are seen as more authentic for their personal brand. Knowing that, remember to go into a partnership with any influencer from a position of strength; they need you just as much as you need their bran.

  1. Don’t Try to Control Them

Understand that an Influence knows their audience better than you do. It is therefore important to trust them to now the kind of content to post and the frequency. While you should have a contract in place to ensure that you are on the same page when it comes to issues like event attendance, you don’t want to get in the way of what your Influencer does best. You chose them because they know what they are doing, letting them do it will be beneficial to both of you.

Above all you must remain true to your brand. Everything you choose for your new restaurant will have to fit into the theme that is your brand, even your influencer. Do not be tempted to choose an influencer simply because they have a huge following. Make sure that their message and content fits into your general brand and then check how many followers they have. Choosing large following over brand may lead to awareness, but the wrong people will be aware of your business which could be detrimental to your long-term credibility.

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The Action against Hunger Line Up is Complete

The Action against Hunger charity event will be held on Saturday 22 July at the Borough Market. This annual charity event in its sixth year is known for bringing together some of the biggest names in the UK restaurant and catering scene. This year, event goers can expect to be wowed by the presence and participation of Anna Hansen, Nieves Barragan Mohacho, James Lowe, Adam Handling and Chantelle Nicholson. Restaurants also expected to grace the event include The Begging Bowl, Breddos Tacos, SMOKESTALK, Luca and Hakkasan.

Tickets will cost $60 per person and will include seven dishes, five drinks and unlimited snacks. Longtime supporters of the event, Champagne Tattinger will host the Tattinger Time; a game where participants can win a glass or bottle of magnum. On top of that, guests will bid on the best food and drink experiences the country has to offer in a live auction hosted by Tom Best, Christie’s youngest auctioneer ever. The event has been a raging success over the years, raising millions of pounds for Action against Hunger.

Action against Hunger is a global charity organization that takes decisive action against hunger; its causes and effects. With more than 8000 staff members, the organization has served more than 14.7 million people in over 50 countries. Action against Hunger has been on existence for more than 40 years and in this time has developed a strategy to combat hunger and its effects through fundraising.

Funds raised from various sources around the world including Auction against Hunger are channeled towards the fight against hunger and malnutrition, providing the infrastructure needed for clean water, provide the necessary medical intervention to prevent killer infectious diseases that are often a consequence of hunger and starvation and most importantly to plan and implement programs that are designed to aid the communities the organization works with provide for themselves.

The result is communities that are stronger and better able to raise strong children These children don’t have to worry about starvation or access to clean water and are therefore are more likely to stay in school and have a better life. Action against Hunger will also share the knowledge they have gathered to ensure communities they come into contact with re left stronger an able to provide for their needs.

The organization relies completely on the generosity of well-wishers and events like Auction for Hunger. Attendees will not just get the chance to brush shoulders with some of the biggest names in the UK restaurant industry, but also give to a good cause; one that positively impacts the lives of so many.

You can find more information about Action against Hunger on the organization’s website. Tickets to the Auction against Hunger event can be purchased here until 19th June.

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How Restaurants Can Cultivate Loyalty in an Environment of Mass Competition

In a booming restaurant business, it can be difficult to remain relevant while maintaining your unique branding. In the past, restaurants could maintain a loyal clientele simply by remaining true to their menu, customs and brands. But it has recently become apparent to many restaurant owners that customers are less loyal than they used. While there are very many issues that affect customer loyalty and many of them may even be out of your control, there are certain steps you can take to ensure you remain competitive.

Are Customers Becoming Less Loyal?

If you are experiencing lower numbers of repeat customers for a while now, you may be thinking that general customer loyalty is on the decline. But while you’re thinking that your customers rarely come back, there are some restaurants that have seen an increase in customer loyalty. That’s because customer loyalty is affected by so many factors including the location of your business and some other factors like ratings and reviews.

How Social Media is Changing Loyalty

With more and more people choosing to use social media and online tools to book reservations, it becomes necessary to have a social media presence to ensure customer loyalty. Many restaurants have therefore developed social media marketing strategies that are aimed at attracting new customers and ensuring regulars remain loyal.

Again, most restaurant owners say that having a social media presence can have a great influence on the customers especially when they can engage with the chef. When customers can identify with the chef, they are able to identify with the brand and are therefore more likely to remain with the brand.

How to Deal With No-Shows

One of the main problems you will experience when you use social media and online tools to help with bookings and reservations is no-shows. This is a huge problem for many restaurants since it will often affect revenue and profits. It is important to note that no-shows can happen for reasons that are totally unrelated to your business. But when you begin to notice a significant increase in the number of no-shows, you may want to take measures handle this problem.

If you are using online tools for booking and reservations, begin by developing a very clear cancellation policy that outlines the terms for cancellation and the penalties a customer can incur when they choose to cancel a reservation. It is important to make sure that this policy is readily available to the customers and easy to understand.

You may also want to send a confirmation message to the customer immediately after they make the booking. Most online booking tools will do this automatically, sending out an email or SMS to confirm the booking. If you can, you may also take the time to call the customer to confirm the reservation.

There are some services that will also allow you to request a deposit when booking a reservation online the problem with this strategy is that it may reduce the number of conversions and ultimately reduce customer loyalty.

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